Starbucks Announces Nationwide Rollout Of Mobile Order & Pay Service

Starbucks Announces Nationwide Rollout Of Mobile Order & Pay Service

Starbucks has announced that its mobile payment and order app is now available across the U.S., for both iOS and Android devices. The news comes as more and more retailers are taking advantage of mobile payment systems.
(Photo : Tim Boyle | Getty Images)

Starbucks has announced the nationwide rollout of its Mobile Order & Pay service, available on both iOS and Android devices.

The service will essentially allow users to order beverages or food from Starbucks, as well as pay for their items before even stepping foot in the store — they can simply head into a Starbucks location to pick up their order.

"Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day," said Starbucks chief digital officer Adam Brotman in a statement.

The app was first made available in Portland last year, swiftly expanding to around 3,400 of its 7,400 U.S. stores. Tuesday's announcement means that the app will now be available in the remaining locations that had not yet received the service.

According to Starbucks, mobile payments account for almost 20 percent of sales, and until now, the app was only available on iOS. The latest announcement also means that Android users will be able to take advantage of the service.

Of course, Starbucks isn't the only company looking to take get in on the mobile payment revolution. Domino's and Pizza Hut have both adopted mobile payments, and Domino's now allows customers to even order via Twitter and text messages.

Taco Bell, another company utilizing mobile payments, said mobile customers have been spending more than those who order via cashier, and are more willing to add things like extra sour cream and cheese to their order.

Starbucks will likely use mobile payments and orders as a way to enter the delivery business, with the company saying that it will begin testing a delivery service in late 2015.


Via: USA Today