GE Neuro VR Oculus App Lets Users Explore The Mind Of A Musician

GE Neuro VR Oculus App Lets Users Explore The Mind Of A Musician

GE in collaboration with VR creative studio Kite & Lightning debuted its new Oculus app that lets viewers explore the mind of musician Reuben Wu.
(Photo : Kite & Lightning )

Ever wonder what was going on in a musicians mind when they wrote or played that song that seemed to pull at your heart strings? Well, Oculus owners can now go on a virtual journey inside the mind and imagination of a musician thanks to a new app just released by GE in partnership with virtual reality creative development studio Kite & Lightning.

The first-of-its-kind animated VR neuro experience, GE Neuro consists of the world inside the brain of British musician Reuben Wu, of the electronic band Ladytron. Using real MRIs of the keyboardist, songwriter, DJ and photographer, the VR app lets users explore the mind in a brand-new way. It offers a visualization of his amygdala surrounded by neurological responses to thoughts, ideas, fears and memories.

Combining education and entertainment, viewers get to go on a journey through Wu's neurological responses, seeing his ideas, fears, and memories, while he stands before you in VR as a full CG digital double. Wu composed an original score for the VR experience, which is alluringly trippy.

GE Neuro VR Oculus App Lets Users Explore The Mind Of A Musician

(Photo : Kite & Lightning)

Running at a low latency of 90 fps, the visual experience mirrors a journey to space, with purple, pink and blues standing out against the black as the viewer enters the brain and explores what goes on inside Wu's head.

GE Neuro VR Oculus App Lets Users Explore The Mind Of A Musician

(Photo : Kite & Lightning )

But getting inside the mind of a musician is just one episode in a VR series Kite & Lightning has planned. While developing the idea, they met with scientists to learn about the neuro landscape, as well as visiting Redbull's headquarters in Los Angeles to learn about the neuro technology integrated into its athletic training programs. The team at Kite & Lightning plan to release more episodes that explore the minds of athletes, creative thinkers, people in love, and even give insight into what goes on in the brain with someone who is diagnosed with Alzheimer's.

The team at Kite & Lightning is currently working on new content to be released with the launch of Oculus VR headsets next year.

For now, check out what it's like to be inside the mind of a musician in the clip below.

Via: Kite & Lightning

Photo: Oculus